Copywriting Persuasion
Copywriting is nothing more or less than pure persuasion and influence.
Great copywriters have mastered the art of written persuasion to move readers to take action and buy.
While many decent copywriters can get pretty good results, they often can't easily explain what it is they are doing that is generating these results ... but, a few truly gifted copywriters have developed such a thorough understanding of the role of persuasive writing that they can explain and teach their craft to others.
Below I have chosen the best of the best courses in copywriting. Learn this material and you can dramatically increase your marketing results, and if you truly apply yourself reap extraordinary profits.
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Michael Masterson’s Accelerated Program for Six-Figure Copywriting by Michael Masterson
This is one of the finest copywriting courses I've ever seen, writtten by one of the most successful copywriters around. Michael Masterson has made a fortune teaching copy, but perhaps more significantly has successfully taught many others to also become highly successful (and wealthy) copywriters. This course has a set of paced lessons and allows you to get feedback on your course assignments.
Even experienced copywriters can learn from this course. I highly recommend this and still refer to my copy often.
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Copywriting Seminar in a Box by Dan Kennedy
Imagine being to able to predictably write copy that produces great results and lots of profit. The Copywriting Seminar in a Box can help do that for you. This is simply the best copywriting program I've ever taken. If you really want to be successfull in writing copy, you must have an insiders view of how writing winning copy really works. Dan Kennedy gives you that here.
You get every trick, tip and strategy that has made Dan Kennedy one of the worlds top copywriters. It includes a set of CDs and two exceptional manuals. If I had to recommend one product to help you learn copywriting, this would be it.
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Advertising Magic by Brian Keith Voiles
Brian Keith Voiles is considered one of the top copywriters available anywhere. His course, Advertising Magic (audio and workbook), is one of the very best around. He explains every step of the advertising copy process in clear, precise and easy to use language. Brian is one of the few writers who can effectively translate his knowledge to his listeners and readers.
This package comes with some copywriting bonuses that will absolutely blow you away (they are some of my favorite copy tools). These alone are worth far more than the entire course. If you are serious about understanding the art of copywriting, you should have this course
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Web Copy University by Maria Veloso
If you would like a step-step-guide to creating killer web copy, you should own Web Copy University. Maria Veloso is a highly talented copywriter who has writting sales letters for many of the top names in marketing. In this course, she offers detailed guidelines that you can easily follow to write your own profit pulling copy. She explains the psycholgy behind each step and offers some great case studies.
This course is so good, you should be able to sit down and begin writing copy immediately once you complete it. And, you'll find it doesn't just apply to the web it works great for direct mail advertising as well. (although she explicitly explains the differences between web copy and offline copy. Highly recommended!!
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